Article: Everyone loves organic!
Six years ago, Systembolaget set a goal that 10 per cent of sales by volume would comprise organic products by 2020. Last year, we achieved this goal – four years ahead of schedule. And demand for organic products is showing no signs of tapering off.
A responsible business must show consideration for the environment – it’s that simple. Systembolaget is no exception, and we are keen to be at the forefront of this work and to accept our responsibility. But it isn’t always that easy. Systembolaget’s operations are global and our supply chain is complex.
Three supplier levels
The majority of our 700 or so active drinks suppliers have subcontractors and they, in turn, often have subcontractors of their own. Our indirect environmental impact is consequently substantial, both at a global, regional and local level. We must focus our efforts where they can make the greatest difference. We do this in a number of different ways, and one of them is our sales of organic products. We cannot, however, take all the credit for the increase in sales of organic products – that honour goes to our customers who actually make the purchases.
Customers smash the organic goal
Six years ago, Systembolaget set a goal that 10 per cent of sales would comprise organic products by 2020. Back in 2011, organic wines accounted for 3 per cent of sales. Sales have grown at a lightning pace since then, and in 2016, we achieved our goal – four years ahead of schedule. We have also worked hard, in parallel with this growth in sales, to expand our range of organic products, and in just five years, we have doubled the number of organic products in our range.