Article: What does Systembolaget have to do with teaching people Swedish?
Educational materials presenting Systembolaget and Swedish alcohol policy will be used in SFI (Swedish For Immigrants) courses throughout Sweden in 2017 as part of Systembolaget’s inclusiveness work. If you’re wondering why, read on!
Systembolaget is there for everyone in Sweden, whatever their background or circumstances, or where they live. This means that our products and services must meet the diverse needs of our customers. Our responsibilities in this area are considerable as a result both of our ownership structure and our unique position. It’s obviously important that we address these issues internally – but it’s equally important that we reach out to all of our existing and potential customers.
Tigrinya and Dari
That’s why we have revised our brochure about why Systembolaget exists, Swedish alcohol legislation, and our selling rules, and translated it into several languages, including Dari, which is spoken in Afghanistan, and Tigrinya, which is spoken in Eritrea and parts of Ethiopia.
We have also developed material about Systembolaget that is intended for use as educational material in the context of SFI (Swedish For Immigrants) courses. The aim is to teach new immigrants about Systembolaget and about why we exist, while helping them improve their Swedish.
Our employees reflect society
Systembolaget and its employees shall also reflect society with regard to gender, ethnicity, and circumstances among others. We attempt to achieve this in a variety of ways, including:
- New Swedes: we have a national partnership with the Swedish Public Employment Service and their “Sverige Tillsammans/100-klubben” [Sweden Together/100-club] initiatives, both of which aim to help new and foreign-born immigrants enter the Swedish labour market. We are also working at local level by bringing together our store managers and the Swedish Public Employment Service so that we can offer newly arrived immigrants both work experience places and employment in our stores.
- We are also working at the head office with the “Korta Vägen” [Shortcut] initiative that focuses on foreign-born graduates.
- More women than men. Systembolaget has more female employees than male ones, but our measurements show that it is easier, relatively speaking, for men to become managers within the company. In 2016, we have worked to increase awareness of this situation and indications show that our efforts are having a positive result.
- People with special needs. We have also initiated a partnership with the Swedish Public Employment Service in 2016, offering work experience places and subsidised employment to people with special needs.